MR MORT

Bergdorfs Dude

If he looks familiar, this is why He pretty much stays dapper.

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New Tailor In Town

Jared Everett just joined us here in San Francisco as Master Tailor in the Levi Strauss flagship store. Love his 1920’s British workwear jacket. The buttons are just beautiful. The briefcase was previously owned by his grandfather. ALong with his motorcycle, Dude brings much flare to the city. Jared previously ran the Mister Freedom shop […]

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Ridin’ The 101 North

We started out our trip by picking up Louisa at her home on Summit Ave. in Mt. Tamalpais. Before you see the view from the outside, you must see the curtain! Nice view Eventually we got off and not soon after stopped. Yes, they had yellow mustard. And soon stopped again and tipped our hats […]

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Wilderness Exchange ~ Another Great Shop Closes Its Doors

After 23 years in Berkeley, Wilderness Exchange has closed. With the friendliest sales staff, its no surprise they lasted 20 years across the street from REI! On both visits we showed up close to closing time and I of course ran around taking pictures rather than shop. Well the 3rd time I showed they had […]

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MWR Green & Red Suede Brogues

You gotta buy two pairs to pull this off. MADE WITH REST (not on shabbos)

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LEVIS & FILSON Tin Cloth Trucker Jacket

Yeah, I need a hair cut, a belt sure… I know. But I also need this jacket Levis is making with the Filson people. WWD broke the news this morning, However…I’m the first to actually get hands on a sample. Ladies & Gents this is Aylin Beyce; who designed the collection along with top gun […]

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I was in Los Angeles recently ~Part II

   Country Mart Shoe Repair. Loved the colors! Kinda liked how this couple matched in their chambray or light denim, plastic glasses and same colored shoes. Dudes awesome. And a dude on the street I shot out of a car. There was a pop-up event in the backyard of Union & Undefeated. The Generic Man […]

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I was in Los Angeles recently ~Part I

                      Who knew Reyn Spooner made swim trunks?!?!?        

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Al’s Attire San Francisco

Tucked away in San Francisco’s North Beach neighborhood is Al’s Attire. At first glance I thought it was a custom shoe maker but after a look inside you can see Al makes shirt, pants, hats and lots of crazy stuff.. I love a retail space thats trapped in time, old hat boxes decorating the walls […]

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Kunle F. Martins

So good to see dude in some preppie classics ie. bucket hat (which isnt J Press but rather Supreme) Barbour (with a bottle of krylon coming out the pocket) khakis and saddle shoes! What a great transition from the T Shirt. More fellas should be following in Kunle’s ways.

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Nashville Part II , Imogene + Willie

If you ever find yourself in Nashville, look them up! Housed in an old filler station. Really cool vibe in there. No cool guys allowed. Just genuine sweetness.           Staying true to my ways, I always check out bathrooms. Theirs is wall papered with old invoices! Love the hat & jeans […]

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Weirdo Dave

        Dave is so fucking ill. A true character? individual? with personal style. He tailors his own pants to fit just how he likes em. I like the way he wears a vintage Levi’s western shirt with Supreme pants and Vans.

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