Saw Jeff walking around Levi’s Plaza and snapped this shot of his amazing hat customized over time by wear. The real way. I dont know for certain, but I can bet he didn’t buy the hat with the brim turned up like that. Now that I think about it, it’s similar to the way people out here in The Bay Area turn their brims up on fitteds. I believe Jeff lives in Portland where he works for Wieden Kennedy.